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Sender

Riccardo Matera

Role
CEO and founder of MailSenpai. Today I also lead SMTP Senpai and DataSenpai.
Subject
I don’t advise from the sidelines. I build and run the infrastructure that sends the email.
Location
Andria, in Puglia, Italy. I work remotely with companies all over Italy.

SMTP relays, MTAs, IPs, DNS and reputation are things I have configured and kept running myself for more than eleven years, since 2014 as a server engineer with Octotech Solutions and since 2016 for MailSenpai, today also for SMTP Senpai. I bring the same work to your sending, because your domain’s reputation is yours and has to be built properly.

Portrait of Riccardo Matera

The path of an email

I know every stretch of the road an email travels.

Between clicking send and the reader’s inbox there are at least six hops, and at each one something can go wrong without anyone noticing. I work on all of them.

Over the years I have sent billions of emails, to inboxes in almost every part of the world. I have learned that every mailbox provider has to be treated in its own way, with rules that change over time and have to be followed one by one, so as not to get stuck first on delivery and then on inbox placement.

  1. Hop 1, Your website or app , API, SMTP, plugins and MCP server
  2. Hop 2, SMTP relay and MTA , queues, retries, per-provider limits
  3. Hop 3, Signing and DNS , SPF, DKIM, DMARC and BIMI
  4. Hop 4, Reputation , IPs, domains, warm-up, blocklists
  5. Hop 5, Provider filters , Gmail, Outlook, Libero and the others, each with its own rules
  6. Hop 6, Inbox or spam , measurement, delivery tests, fixes

Skills

  • Deliverability and inbox placement
  • High-volume sending infrastructure
  • SPF, DKIM, DMARC and BIMI authentication
  • IP and domain reputation, warm-up
  • Linux servers, networks and security
  • DNS and domains
  • API integrations and transactional email
  • MCP servers, AI and automation
  • SEO and search marketing
Skills in the CV

Domain check

A real diagnosis, made right now by this website’s server.

Enter the domain you send from. I read the public DNS records in real time, count the SPF lookups the way providers do and explain in plain words what is fine and what is not. I do not save the domain or the result.

A full email address works too, I only take the part after the at sign.

Do you know your DKIM selector?

Domain report yourcompany.com

  1. mx=waitingwho receives your mail
  2. spf=waitingwho may send, with the count of the 10 lookups
  3. dmarc=waitingthe policy against impersonators, inherited too
  4. dkim=waitingkey length and status
  5. bimi, mta⁠-⁠sts, tls⁠-⁠rpt=waitingthe advanced layers

The report appears here, row by row, as soon as the DNS answers.

Want a broader check? MailSenpai’s full DNS check also sends you the report by email, and the other free tools check blacklists, spam and headers. If you would rather I looked at it, tell me about your case.

Projects

What I have built and lead today

Italian services, with servers and data in the European Union, born from the same idea. Emails have to arrive, and whoever sends them must be able to reach a person who knows the trade.

Since 2016

MailSenpai

The Italian email marketing platform

Newsletters, automations, lists, segments and statistics in one place, with over 1000 templates and a block editor. Today it is used by SMEs, e⁠-⁠commerce businesses, agencies and public bodies, also from a chat with AI.

Discover MailSenpai Try it free

Automated emails

SMTP Senpai

The SMTP service for websites, apps and business software

Order confirmations, password resets, receipts and notifications, over SMTP or REST API and with DKIM signing on your domain. Plugins for the main CMSs, SDKs for Node.js, Python, Ruby and PHP, and APIs compatible with 14 formats.

Discover SMTP Senpai Start free

Career

A technician who became an entrepreneur, without ever stopping being a technician.

I started with networks and servers and arrived at email, which became my job. I learned deliverability in the hardest segment, affiliate marketing, where millions of emails are sent every day and a technical mistake costs you straight away. Since then I have sent billions of emails, to almost every part of the world.

Today I lead MailSenpai, SMTP Senpai and DataSenpai, three services and 14 professionals, 5 of them in the team, and I still personally look after the technical side.

  1. From 2007 to 2012

    From 2007 to 2012, IT technician

    With the Cisco CCNA Discovery certification, Trinity B1 English and the ECDL.

  2. 2014, Server engineer

    SMTP relays, MTAs for bulk sending, MySQL, DNS, hosting, mail servers and virtualisation.

  3. 2016, MailSenpai is born

    We start by helping large media agencies send messages that matter.

  4. 2017, From B2B to B2C

    The service opens up to businesses and consumers and the platform becomes MailSenpai Email Marketing Automation.

  5. 2018, The block editor

    Anyone can create polished newsletters without writing code.

  6. 2026, AI and DataSenpai

    MailSenpai can also be used from a chat with AI, and B2B market testing begins.

Read the CV LinkedIn profile

Reviews

What MailSenpai customers say

4.7/5 from 95 public reviews across Capterra, G2, Trustpilot and Google, with 97% positive reviews on Capterra.

We set up a dedicated IP and with their help we achieved excellent results

By Saverio Cormio, Head of Training, SIEA
Published on Capterra, April 2021 (opens in a new tab)
Translated from Italian

Thanks to mailsenpai my company increased the revenue from its email marketing activity, thanks to very high email open rates.

By Fabrizio Riva, COO, Yonkana srl
Published on Capterra, April 2023 (opens in a new tab)
Translated from Italian

Excellent, it is the ideal partner for email marketing (DEM) campaigns.

By Tiziana Pittia, Marketing expert, Espressione srl
Published on Capterra, January 2024 (opens in a new tab)
Translated from Italian
Read the other 6 reviews

We have been using this platform to send our newsletters for 4 years now, and besides flawless operation and performance it also gives us the utmost availability in support, to optimise every parameter as well as possible and for any problem or doubt. Recommended!!

By Bruno Bini, Entrepreneur, CS Promo srl
Published on Trustpilot, January 2025 (opens in a new tab)
Translated from Italian

An absolutely positive experience! […] The speed at which campaigns are sent and how easy it is to find and interpret the statistics certainly play a key role in this, as does the effectiveness of the support service, always very helpful and attentive to business needs. I recommend it with full marks!

By Manolo Del Grosso, Kolorado T-Shirt srl
Published on Trustpilot, March 2025 (opens in a new tab)
Translated from Italian

Excellent product and excellent support from the technical staff: helpful, very competent and well prepared.

By Paolo Magnani, IT, AVIS Provinciale Piacenza
Published on Capterra, January 2025 (opens in a new tab)
Translated from Italian

My new experience with mailsenpai was excellent. I was carefully guided through every step, from purchase to scheduling: they are true professionals in the field.

By Vincenzo Di Rienzo, Dierre Service srl
Published on Trustpilot, March 2025 (opens in a new tab)
Translated from Italian

I was positively impressed by the phone team for their precise explanations of the service, based on our own business use.

By Andrea Pelagracci, Head of Business Development, NEXIT Advisors
Published on Capterra, December 2021 (opens in a new tab)
Translated from Italian

Excellent Italian email marketing platform, an alternative to the big names. […]

By Pierangelo Ranieri, Marketing Manager, Zanchetta Ennio srl
Published on Trustpilot, November 2025 (opens in a new tab)
Translated from Italian

The reviews refer to the MailSenpai service and its team, and are translated from Italian. The brands mentioned belong to their respective owners.

Contact

Tell me about your sending

A couple of choices and a few lines are enough. I read every message myself and reply to you personally, in writing.

The first reply is free. I read your request and tell you whether and how I can help. If there is work to do together, we start with the deliverability analysis, which is paid, and there is no commitment until you accept the written proposal. I take on a limited number of clients at a time, because I also lead MailSenpai, SMTP Senpai and DataSenpai.

Prefer LinkedIn? Message me there

What you need

Roughly how many emails you send

How you send today

Two lines are enough, for example what you notice and since when. No password is needed.

Your data is used only to reply to you and never ends up in mailing lists.